Responsive Ultrabook Module

Intel - 2013

Intel has been using a personality quiz Flash module to quickly point prospective laptop buyers towards an Ultrabook that could best suit them. I was charged with augmenting the flow to include a fifth style, and adapting the experience to make it platform agnostic. I presented a couple of alternatives for the decision tree logic, contributed towards writing the style questions, and decided how to prioritize, arrange, and scale content for device sizes and orientations.

Agency: Organic, Inc.   Creative Director: Goldy Bardin   UX: Jon Anderson