SERIES OVERVIEW PAGE

BMW - 2011

Refreshed the series overview pages to make the individual models easier to find in a more visually compelling manner. Additionally, we placed more emphasis on the experience page links, and made all links and buttons more tablet friendly.

Incorporating the accordion-style content buckets allowed us to use larger and better images, and we added a callout to M models, a tantalizing up-sell.

Agency: kbs+   Visual design: Cory Galster   UX: Jon Anderson