3 Series Launch Experience

BMW - 2012

For this project, we had a huge idea where we were going to strap a bunch of cameras to three different vehicles, race them around a track, and give the user the ability to switch between vehicles and cameras.

Then the video shoot budget was removed from the equation.

My idea was to essentially create one of these long scrolling sites, with a fixed nav, and tell the story of the vehicle through a fly-by/through, repurposing the cool infographics we were planning on using for the video site.

The core idea, the means of navigation, and slick infographics were my ideas. Seeing the execution is bitter-sweet, but interesting at the least.

This site was featured as FWA’s site of the day on July 5, 2012.

Agency: kbs+   Visual Design: Rob Colignon & Danny Alvarez   Developer: Tom Sunshine   UX/Concept: Jon Anderson